Brooklyn Whatever: Home of Shpickles, Shnuts, and Shmolives

"Hi, this is Rachel from Brooklyn Whatever," she says when she calls a store to make an appointment to sell her goods. "Brooklyn what?" they say. Whatever!

What kind of a name is that!? Well the partners are Brooklyn Natives, the products were born in Brooklyn, and Whatever seemed a good enough name as any to describe the founders' experience. Whatever! And you can't deny it makes you smile. :)

Recent Articles

Thank you Delish.com😘
February 14, 2018

  Greetings Fellow Shpickle Lovers!  Happy Valentines♥️ A few weeks ago we were approached by Delish.com asking if they could do a video of me and my son making Brussels Sprouts Pickles!  But of course! We were honored.  Off to...

Everything you ever wanted to know about a Shpickle but were......
January 05, 2018
everythingyou ever wanted to know about a Shpickle but were....
NON GMO Vinegar! Oh Yeah!
October 05, 2016

Hello there Shpickle people. We have news. AS of next week all Brooklyn Whatever Shpickles will be produced with white distilled NON GMO  vinegar.  How awesome is that? After doing extensive research we have decided that making this change will...

Noticing the obsession
May 26, 2016

Hey there everyone!  I've noticed that our Shpickles are not only loved by so many, people seemed to be obsessed. In a good way.  Pickles seem to be in a separate category food wise.  When I go to trade shows,...