Brooklyn Whatever: Home of Shpickles, Shnuts, and Shmolives

"Hi, this is Rachel from Brooklyn Whatever," she says when she calls a store to make an appointment to sell her goods. "Brooklyn what?" they say. Whatever!

What kind of a name is that!? Well the partners are Brooklyn Natives, the products were born in Brooklyn, and Whatever seemed a good enough name as any to describe the founders' experience. Whatever! And you can't deny it makes you smile. :)